Who Owns Zyn Nicotine?

Alex Turner

Supplier Stories

Zyn nicotine pouches are a mainstay of shops that sell nicotine pouches, both online and offline.

You may have seen their brightly coloured and distinctive cans adorning the shelves of your local grocery shop, or seen them prominently featured on the virtual shelves of nicotine pouch ecommerce stores.

We’re no different at AWO, and for good reason. Keep reading as explain who owns Zyn, and why you may want to try Zyn nicotine pouches.

Tobacco giants diversifying

Zyn is owned by Philip Morris International, the tobacco giant, after the company acquired Swedish Match, the original developer of Zyn, in 2022.

This came at a time when cigarette sales were on the decline and the nicotine pouches and other smoking alternatives were growing at pace.

The growth of Zyn in the US market in particular, caught the eye of Philip Morris—now the brand has close to a 70% market share (February 2025).

Nicotine pouches represent a huge opportunity for global tobacco companies to diversify and continue growing as the sales of cigarettes fall. This is true as the demand for nicotine products remains high, while regulations tighten on smoking and vaping.

"Nicotine pouches are generally considered a safer and more socially acceptable form of nicotine use than smoking, and vaping.”

## What’s changed under the ownership of Philip Morris?

Since the major acquisition, Zyn has expanded its attractive product range to new markets and overhauled its manufacturing process.

Although Philip Morris International now owns ZYN, the day-to-day decisions about their portfolio of products still remains with Swedish Match, the organization that brought Zyn to market.

When was Zyn Launched?

Zyn was originally launched in 2014 by Swedish Match. The brand quickly captured users’ loyalty thanks to its commitment to quality and innovation.

Customers of Zyn value the company’s reliability, unique flavour options, and varying strengths.

The company’s branding also appealed to a modern audience, as it emphasizes a clean and accessible approach to nicotine pouches.

Find your next Zyn nicotine pouch

As the world’s top-selling nicotine pouch brand, Zyn retains the highest quality. The brand also offers a great range of flavours to suit all pouch users.

[Cool Mint] (https://www.allwhiteonline.com/product/zyn-cool-mint-slim) is a classic which we think most users will get along with.

You’ll find plenty of options in the mint flavour profile.

Why not try [Deep Freeze Slim] (https://www.allwhiteonline.com/product/zyn-deep-freeze-slim)?

Or, for there are fruit options like [Black Cherry] (https://www.allwhiteonline.com/product/zyn-mini-black-cherry-3-mg), citrus pouches – [Citrus Strong] (https://www.allwhiteonline.com/product/zyn-citrus-strong), as well as wackier flavours such as [Violet Liquorice] (https://www.allwhiteonline.com/product/zyn-slim-violet-licorice).

Whatever your preference, there’s every chance you find your new favourite pouch in the Zyn range.